The question comes in the evening
When the client has time. If the answer comes the next morning, they've often booked somewhere else by then.
For hair and beauty salons
The assistant that replies in your salon's voice on WhatsApp, Messenger, Instagram and your website — and books the appointment, too. It knows your prices, your services and your calendar. Even at ten at night.
Hi! Have you got any afternoon slots for a colour next week?
Hi! Next week we've got Tuesday at 3.30pm, Wednesday at 5pm or Friday at 2pm free for a colour. Which suits you best?
Wednesday would be great 🙂
You're booked in: Wednesday at 5pm with Anita. A colour takes about two hours. I'll send you a reminder the day before.
Booking created · in 4 seconds
Why it matters
When the client has time. If the answer comes the next morning, they've often booked somewhere else by then.
Nobody can answer a message in the middle of a colour. The message waits — patience doesn't always.
Opening hours, prices, parking, how long it takes. Every day, on three or four channels, by hand.
Who we are
of the messages clients send our salon arrive outside opening hours. Those used to get a reply the next day — if they got one at all.
We run our own salon, Christine's Beauty. The conversation above isn't just an illustration — it's a normal day for us: the question comes in at ten at night, our stylist is watching a series on Netflix, yet the reply doesn't slip to noon the next day — the client gets an answer and an appointment straight away.
Christine One isn't a software company's idea of how a salon might work. It was built in a salon, because we needed it — and every feature goes live there first, with real clients, before it reaches anyone else.
If something isn't working properly, we don't hear it from a customer. We spot it ourselves, the same day.
The product
It knows your salon's details, manages your calendar, and can tell when to bring in a human.
01
This is what you can buy today, and it's already live. Not a promise — a product.
AvailableWhatsApp, Messenger, Instagram and a website widget — all in one inbox.
Books, moves and cancels appointments mid-conversation — in your own calendar.
What your booking system doesn't know: your salon's story, the questions clients always ask, aftercare advice. You add it, you edit it. Included from the Chat + Voice plan upwards.
Appointment reminders by email, WhatsApp or SMS (WhatsApp and SMS charges aren't included in the monthly fee) — fewer no-shows.
It doesn't sleep, doesn't go on holiday and never forgets to reply. Even enquiries that come in after closing get an answer.
A complaint, an unusual request, or anything it isn't sure about: it doesn't guess — it hands it over to you.
Booking
The assistant sees your free slots in real time, and makes, changes or cancels bookings — mid-conversation, even at night.
BOOK
Books the client into a slot that's genuinely free, based on the service, the stylist and how long it takes.
CHANGE
‘Can I move it to Friday?’ — it finds the nearest slot that works and moves the booking.
CANCEL
The freed-up slot can be booked again straight away — even by a client on the waiting list.
REMIND
Sends a reminder before the appointment — and handles the reply, too.
If you already have booking software or a calendar, you keep it. The assistant works inside it: same data, same screens for your staff.
Booking systems · Google Calendar · iCal
No booking software? You don't need to buy any. Christine One comes with its own calendar — services, staff, working hours, breaks.
No extra subscription · Nothing to migrate
If it says booked, it's booked. The assistant only tells a client they're booked once the booking is really in the calendar — and it only offers slots that are genuinely free. A double booking and a misled client are the most expensive mistakes a system like this can make.
Sales
It talks to your clients like a professional receptionist: it knows when an add-on treatment is worth mentioning, and when it isn't. It's built on professional sales know-how, not on the hard sell.
If a client isn't sure what to book, it asks a couple of questions, then recommends one of your services. Not the most expensive one — the one that suits them.
A conditioning treatment with a colour, a blow-dry with a cut. Once, briefly, at your prices.
‘Is it worth it for me?’ — the answer comes from your salon's details: how long it takes, what's included, what the client gets for the money.
For aftercare at home, it suggests the products you sell in your salon — only the ones you've listed.
Could I book a colour for Wednesday at 5pm?
You're booked in: Wednesday at 5pm with Anita. With a colour, we usually recommend a conditioning treatment — it takes an extra 15 minutes and costs €25. Shall I add it?
Yes, please.
I've added it. See you on Wednesday!
One question, one yes — and the booking is worth more.
It sells, but it doesn't push. It doesn't make up discounts. It doesn't say ‘there's only one slot left’ if that isn't true. If a client says no, it doesn't insist. Every price and every offer comes from your own list.
Setup
You don't have to learn a new system, and you don't have to give up the tools you use now. It sits behind the channels you already have.
WhatsApp, Messenger, Instagram, your website. Clients message you in the same places as before — only now they get an answer straight away.
Prices, services, opening hours, aftercare advice. We enter it all during setup — after that, you edit it.
In shadow mode, you see what it would say before anything goes out. You decide when it goes live.
Trust
Conversations and salon data sit in an EU database, in Frankfurt. Replies are written by Anthropic's AI model, which also processes data in the USA, under the EU's standard contractual clauses.
Each salon's data is separated at database level, not just by application logic.
Colour history, favourite stylist, past appointments — whatever comes up about a client reaches us over an encrypted connection, is stored encrypted by our hosting provider, and the nightly backup is encrypted too. How long it is kept is set in the contract.
Your knowledge base and your conversations are your data. You can export them from the Panel at any time, and we delete them on request.
Pricing
Four plans, each for one salon. The Chat plan is on sale today; Chat + Voice, Marketing and Complete — the last of which also includes the AI Knowledge Base — are open for pre-registration. The longer you subscribe for, the lower the monthly fee.
If you want every message answered and every appointment booked in automatically.
€79 per month, per salon · excl. tax
If the phone also rings when nobody can answer it, and your salon has know-how you can put in writing.
€169 per month, per salon · excl. tax
Posts, ads, campaigns and analytics — alongside the communication plans, or on its own.
€49 on its own · +€39 as an add-on to another plan per month, per salon · excl. tax
Everything in one place, plus the AI Knowledge Base: any professional question, answered in chat. 300 conversations and 200 voice minutes a month included.
€199 per month, per salon · excl. tax
The Chat, Chat + Voice and Complete plans include 300 conversations a month. Beyond that, an extra 100 conversations cost €25. Chat + Voice and Complete also include 200 voice minutes; beyond that, €0.45 per minute — part-minutes are charged as full minutes.
For everyone, once per salon, with the same allowances as the paid months.
Work with as many staff, clients and connected channels as you like. The allowance applies only to conversations and voice minutes.
Pay monthly and you can cancel at any time. The 3-, 6- and 12-month fees are paid up front and are not refunded if you cancel.
Not included in the monthly fee: WhatsApp message charges (Meta bills you directly), SMS and ad spend.
All prices shown are net, excluding tax. Which tax is added to your invoice depends on where your business has its registered office or place of business.
Measure the monthly fee against your own prices. Divide it by the price of an average appointment: that's how many after-hours bookings it takes to earn it back. Everything else — the reply that would have slipped to noon the next day, the reminder nobody remembered to send — is a bonus. For missed calls, there's the Chat + Voice plan.
If it says booked, it's booked. No double bookings, and no appointments that exist only in the client's head.
Questions
We don't pass it off as a person. The profile carries your salon's name and speaks in your tone, but if a client asks, the assistant says it's the salon's digital assistant.
In our experience, nobody minds at ten at night. What they mind is not getting an answer.
Two to three working days. On the first, we connect your channels; on the second, we add your services and prices; on the third, you watch what it would say in shadow mode. You decide when it goes live.
Yes. Same number, same Messenger page, same Instagram. The assistant sits behind them, not in place of them.
You can step into a conversation at any time — from then on it's yours, and the assistant steps back.
It doesn't make anything up. It tells the client it will find out, and passes it to you. You get a notification, and the client isn't left without a reply.
The same happens with complaints, and with any request where a wrong answer would do more harm than a wait.
For WhatsApp, yes — but we do the setup; you just approve it. For Messenger and Instagram, your existing page is enough. For the website chat, you paste in a single line of code.
You keep it. The assistant works inside it, and your staff use the same screens as before. You don't have to switch just because you're with us.
If you don't have a booking system, we'll give you a calendar — with no extra subscription.
We enter your details during setup. After that, you edit them in one place, and every change goes live on every channel straight away — no updating a price in four places.
That's where it makes the biggest difference: you have no receptionist to answer while you're cutting. The Chat plan answers your messages; if someone also needs to pick up the phone for you, that's what Chat + Voice is for.
You don't pay for the first month, so you have time to try it. Pay monthly and there's no minimum term: you can cancel at any time. If you've paid 3, 6 or 12 months up front, the prepaid fee is not refunded when you cancel.
Either way, we export your data for you, then delete it.
For the first week or two, it runs in shadow mode: you see what it would say before anything goes out. You decide when it goes live.
On a monthly plan there's no minimum term and no exit fee; prepaid 3-, 6- and 12-month fees are not refunded. Your data stays yours — we export it, then delete it.
You don't have to set anything up. We connect the channels, add your details and show you how to edit them.
Get started
Thirty minutes: we show you, live, how it would reply using your prices and your services. Then you decide whether it makes sense.
No commitment, no card details — and no minimum term if you pay monthly.
Built on the same foundation, with the same knowledge of your salon.
The same technical foundation, with its own knowledge base and terminology for each industry.
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